Looking for a book that can help you jump start your business idea? Well I’ve got one for you. For the second time since its release, I just read The Toilet Paper Entrepreneur by Michael Michalowicz.
Many of you may have noticed this book already on my Recommended Reading list, but after going back through it a second time, it was clear that I needed to expand on that recommendation.
Why is this book so valuable? It is rare that an author gives out such real, to the point advice in their first book, if ever. What I mean by that is, instead of dishing out the usual dose of vague inspirational advice, Mike dives right into real businesses. From his own experiences, and the experience of others he has worked with, Mike lays out the fundamental approaches to any small business strategy.
From financing to marketing, from organizational structure to idea generation, The Toilet Paper Entrepreneur is filled with real life stories and suggestions that will help you get a clear vision of how to run your company. This works for those entrepreneurs in the idea stage as well as a small business owner running a successful company.
The book is written in the most basic conversational tone, which makes it a quick read, and drives home the various tips that the author makes. It is easy to pick up on important points, and even easier to apply those points to your own business or idea. And unlike the average business book which harps on the same point over and over, making it easy to lose interest or lose focus, this book continues to throw new ideas at you with every page turn.
I love a book that inspires you to take notes in the margins, stop in the middle of a page because you just had an idea, and can be used as a reference after the initial reading. For me, this book did all three of those things. I would recommend it to anyone with dreams or a vision of starting their own business, or anyone who is interested in the subject of startups and small business in general.
To order the book from Amazon, click here. To find out more about the book and its author, Michael Michalowicz, check out his website at http://www.toiletpaperentrepreneur.com, or connect with him on Twitter at http://www.twitter.com/TPEntrepreneur.
Posted by Zach Heller 
Do yourself a favor, fire yourself. You are not good at handling those customer service calls, it takes time away from your day when you could be doing much more important things. You are not good at collecting marketing and press related leads, and you don’t know what to say when you get a hold of them. You are not good at filling out your taxes and handling the accounting, and you make too many mistakes.
