Uncategorized | Be Innovation

Innovative Way to Bring in the New Year

December 31, 2009

Do it in style!

Happy New Year to all.

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Posted by Zach Heller

Are the People Behind the Movie ‘Avatar’ Spamming Me?

December 27, 2009

I operate a couple of different blogs, including this one, and I can’t help but think that “Avatar” is spamming me all over the place.

It has become one of the latest “spammy” things to do, comment on millions of blogs with links back to your site within the comment or the “name” field. If the comments don’t go through an approval process, they go live on the web for all search engines to see. Links back to the site help overall search engine rankings and the practice is a success.

As a blogger, I find the practice disgusting. But as a marketer, if it works, it works.

And no one is beyond it. Lately I have been getting hundreds of comments about the movie Avatar on multiple blogs with links back to some various fan sites and movie reviews. Who is behind this? Do the people promoting the movie even know about this? If they do, are the happy with it?

I wish there was a website that announced to the world what companies were doing this and created a massive blacklist of comments to erase from the web forever. I was never going to see the movie Avatar, and now even more I will go out of my way to stop others from seeing it as well.

Stop the SPAM!

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Posted by Zach Heller

Energy Chief and Climate Czar: Time to Step Up

December 11, 2008

global-warming So Obama reportedly has named Steven Chu, a Nobel Prize winning physicist, to be his Chief of Energy. And after being turned down by Al Gore, has selected Carol Browner to be his Climate Czar. This will be the most important department of the cabinet in the coming years. Let the debate begin.

Obama has stated that fighting Climate Change and Energy Crises would be a top priority of his administration, a topic that has never gotten the attention it requires. He said that he would devote $150 Billion over ten years to clean energy technology research and development. And these two positions will be the topmost voices on where and how we spend this money.

Climate Change and Energy are the most important challenges that face this country right now. The economic crisis is bad, but we have been there before. Though it will take a while, things well shake out, and we will get back on track. Don’t start thinking that the world is falling down around us.

Global warming is something that is affecting the entire planet in a way that we have never seen before, something that, without our attention, will continue to get exponentially worse. There have been major advances in technology that will allow us to potentially reduce the negative affects we have on the environment, but many more are needed. We have to continue to raise interest and awareness, continue to develop infrastructure, and continue to invest in new ideas and innovations that allow us to move forward in this area.

The pressure is on the Department of Energy to step up and deliver from day one of the Obama Administration. As a country, we cannot allow them to hesitate. We must demand that they experiment with new technology, invest in new ideas, try new things, fail, and try again. The time is now, and the US has to begin setting an example for the rest of the world to follow. And guess what, all those people that think this issue is not as important as the economy may want to consider the positive impacts that growth of new energy technologies will have on jobs, trade, and investment.

Remember, Steven Chu and Carol Browner won’t have all the answers. Give them your ideas, and get your voice heard at Change.gov.