March Madness

Success is not a winner take all game.  It’s not division 1 college basketball. You see, in division 1 college basketball, there are very few, if not only one winner.  It doesn’t matter how good your season was, it will almost certainly end in a loss.  The only teams that end the year with a win are the national champs, the winner of the NIT Tournament, and a few terrible teams that don’t even qualify for their conference tournaments.  It is the sport with the fewest winners at the end of the year, the ultimate test.

The point is, the business world is not like that.  In fact, when the economy is working like it should, and businesses are acting responsibly, it should work exactly the opposite.  There is room for success for all companies.  Sure competition is important, and there is only so much market share to go around in certain industries.  But you can always carve out your niche and achieve the type of success that you want without destroying everyone around you.

I am not trying to kill the competitive drive inside each one of us.  All I am saying is that there is a point when people can become hyper-competitive and lose the point of starting a business in the first place.  We should not try to achieve total domination of a market, we should try to achieve something that helps your customers.

Find the part of the market that fits your company’s strategies and go after it.  Once you have it, you can extend your offerings or marketing strategy to chip away at other segments of the market.  That is how to grow a business and that is the mindset that will lead to success.  Ridding yourself of that winner take all mentality will open you up to collaboration, outside help, and joint ventures that will lead to greater successes in business and in life.

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