Reinvent the Steal

In reality, there is not a lot to this innovation thing.  Have you ever been sitting around and thought to yourself that there was a company that could be doing something, just one thing, differently?  If they did this one thing maybe they would be more successful, more efficient, better for consumers, etc.  Well that is an opportunity to innovate.  If they aren’t going to change, maybe you could.  Or at least force them to.

Everybody will tell you that you do not have to “reinvent the wheel” to find success.  There are not a lot of completely original ideas left in the world.  Chances are, most things have already been invented, or at least tried before.

Reinventing the steal is all about taking an existing an idea and making it your own.  Companies thrive on competition, and, in most cases, are defined by it.  There is room to improve on all the ideas that are already being practiced.  If you are looking to start a company, look to the companies that have found success.  Think about the things that they are not doing well, and build a company that competes.  Differentiate yourself on the one or two levels that you know you can do better.

This can work on all levels, and we have seen it time and time again.  Google was not the first search engine, but they do things differently, and better, than the others.  Starbucks was not the first chain of coffee shops, but they created an image unlike all the others.  This is not the first blog about innovation. Now its your turn. 

Take an idea that you like, that has worked, and make it better.  Change the marketing approach, change the level of service you provide, change the way your organization is structured.  These can all lead to success in a competitive marketplace.  Don’t ever be afraid to test the big boys, there is plenty of business out there for all of us.

3 Responses to Reinvent the Steal

  1. I love what you’re talking about here. I’ve recently left my 9-5 job and have struck out on my own to work for myself. I am a freelance graphic and web designer in my field its all about innovation. I’m constantly trying to find new ways to serve my clients and bring new ideas to the table.

    About reinventing the wheel… its time to leave that thought behind its time to fly!

    A friend of mine recently told me that we’ve invented everything there is to be invented, that theres not much left. Are you kidding me?

    Human beings for all their faults are quite innovative and I think a lot of people under estimate the power locked in these tiny craniums. I am not one of those people. I think that we are bound for greatness and we are on the cusp of another leap in technology.

    The next BIG thing has got to be energy. We’re going to figure out how to harness as much clean energy as we want and once we do… the universe will open up completely.

    Get to Mars and beyond, I’m looking at the big picture the existence on mankind beyond the next 1000 years. Eventually we’ll need to find a new planet, a new solar system, a new galaxy.

    I don’t doubt for a moment that we will do it.

    Anyways, that’s my 6cents!

    ~ Echo
    http://www.casualtyofdesign.com

  2. zheller says:

    Thanks for the comment, Echo. Those are some lofty dreams and I commend you for sontinuing to believe in them. I think we have only scratched the surface (pardon the pun) of mars. Space exploration will be instrumental in the future survival of human life. As for clean energy, what are we waiting for?

  3. watch5 says:

    The perfect!These articles written too great,they rich contents and data accurately.they are help to me.I expect to see your new shareI wonder what other people are saying about this. It would be interesting to know

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: