Woot, A Million Dollars, and Simplicity

The web has paved the way for some of the greatest innovations.  We now have new ways of doing things that are unlike anything we have ever seen before.  The mail became email, which led the way for chat rooms, instant messaging, online telephone services, and social networks.  These are all major things that have developed out of grand ideas and designs.

But not everything has to be so big or daunting.  Take a look at Woot.com.  What they have done is successfully create a website that gets a huge amount of traffic each and every day by doing something unique.  They offer one, and only one, product a day at a discount.  The product changes every night at midnight, and a rush of visitors come to check out the deal and see if it’s the one for them.

The traditionalists among us would say, why limit yourself to selling one product?  Why not offer a variety of deals and draw in more people, increasing the chance that each visitor will make a purchase?  Well, quite simply, that has been done to death.  Why compete with Amazon.com when you can create something that much more remarkable?  The same people don’t go to Amazon.com on a daily basis.  Woot has created something with a very loyal customer base that continues to spread the idea around.

Another example is “The Million Dollar Home Page“.  Here is a site that bought an interest-peaking url and sold ads.  That’s it.  The page is one million pixels, covered in ads, with each pixel costing one dollar – hence the million dollar home page.  It’s a simple idea with guaranteed revenue and easily spreadable story.  It gets attention.

You don’t have to solve world hunger every time you innovate.  Create something unique, no matter how simple, and run with it.  The web allows us to do this quickly and easily, at a fraction of the cost.  Create something that makes people say, “Why didn’t I think of that?”

9 Responses to Woot, A Million Dollars, and Simplicity

  1. Anonymous says:

    Woot is good but I always get to the item when its sold out!

  2. Quack says:

    I just found out about woot a couple of months ago…haven’t baught anything yet

  3. Quack says:

    thats bought not baught…oh well

  4. zheller says:

    Sellouts are common, that is why they have developed such a strong following. People will log on at midnight just to find out what that day’s item will be.

    Quack, keep checking, you will see something worth getting. I have only been tracking the site for a month or two and I am a frequent purchaser.

  5. watch5 says:

    The perfect!These articles written too great,they rich contents and data accurately.they are help to me.I expect to see your new shareI wonder what other people are saying about this. It would be interesting to know

  6. If you choose, you can choose one with the Las Vegas hotels since the setting
    on your Las Vegas NV wedding ceremony, reception and honeymoon.
    So far, reactions to the acquisition, as well as towards the
    announcement with the new business model, are actually mixed, but only time will tell whether or not just a revamped version with the massively popular peer-to-peer website will be as successful
    becasue it is predecessor. The vulnerability has apparently been fixed because
    the interview with Russo occurred, and usernames are again safe and
    secure.

  7. Edwin says:

    This article will help the internet viewers for creating new website
    or even a blog from start to end.

  8. Vicente says:

    DASHCOM websites are springing up throughout the world.
    s no secret that illegal file sharing is still rampant in many countries, like the US, however, it might not be government interference that
    eventually leads on the end in the age of illegal downloads.
    There are a handful of significant improvements
    made over Vista, and also for the most part, it’s
    simply a version of Vista that is certainly both stable and much more user-friendly.

  9. Like this man, we invest ourselves in the belief that life is supposed to be a specific
    way. Your IP address is often a dead provide
    to your online identity. Episode 19 (The Serpent’s Tooth) Air Date: 03-19-1991.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: