We Choose, They Listen

August 24, 2008

I talk a lot about companies changing the world through innovation.  I discuss different ways that companies are working to move forward.  And I offer suggestions on things you can do in business and in life to follow suit.  But the truth is, there are a lot of companies out there that are not following that principle.  There are a lot of companies out there that really don’t care about the common good of the people they serve.  They are money hungry, greedy organizations run by corrupt leaders who couldn’t care less about society as a whole.

When a food producer tries to deny the spread of a disease or bacteria instead of owning up to it and doing something about it, they are being ignorant.  When a car company puts out a faulty model that does not keep its drivers as safe as they should, they failed to see the big picture.  When a toy retailer chooses to sell cheap products made in poorly run factories, exposing their customers to dangerous materials, they are choosing money over human beings.

It’s sad but true.  But, as consumers, we have a choice.  We can seek out the companies that are doing good.  We can discover products that are more healthy and use them.  We can so to greedy companies and yes to those that give back some of the profits to help those less fortunate.

It’s time to find a cause.  It’s time to step up and be counted.  Innovation does not start at the top.  It starts with you, the consumer.  Because most companies in this world won’t do anything they don’t have to.  If you buy their products, they won’t change a thing, even if it hurts the masses.  So be a driver of change by choosing the right companies.  We all have a choice, help make the right one.

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