From Crisis comes Opportunity

November 3, 2008

Productivity comes from innovation. Innovation comes from investment and change.

Those were the words from Seth Godin yesterday in his blog about the need for innovation right now to lead us out of the current recession. And it is a great point, one that gets lost in the noise.

Tomorrow is election day, and this election comes at a time when the country needs a great change. And even though the media will tell you over and over again how bad things are, we will work through them. Out of every crisis comes opportunity and development. We will put in place new systems to control the problems for the future, but we will also develop new ideas and new strategies that take us to the next level.

Innovation comes from an investment in something new. To invest in something new, a company may need to reevaluate what is important to their future growth. That may mean shifting investments from one area to the other. This is a strong, healthy process for our economy on the whole. A crisis like this forces companies, large and small, to turn the looking glass on themselves. For the first time in a long time they will have to make the tough decisions about what stays and what goes.

Economic booms are great, but they don’t encourage change. Who is going to lead us to the next boom?