In the past week I have received two emails that I feel are worthy of a mention on a blog about Innovation. Both were from people I do not know, have never met, have never talked with online, and most likely will never talk with in my lifetime.
The first was from Steve Gentile at Think Tank NYC, and he probably had no idea that he was emailing me. You see, Steve decided to leave a social networking group that we were both a part of called Sta.rtUp.Biz. In deciding to leave, Steve emailed all the members of the website explaining his reasons for leaving, and also saying that he is interested in communicating with any of us who would still like to remain in contact with him.
This email stands out for two reasons. The first, is a direct shot at Sta.rtUp.Biz. We are in a world where everything you do can and will be used against you, online. And word travels fast. When you market yourself as a social networking site for entrepreneurs, where we can enjoy the freedom of idea creation, open discussion, and useful information to start our business, you better follow through with that. Now I don’t know if it was the creators or the members who transformed this site into what it is now, but Steve is blaming the creators. “A fool’s game of mindless invitations and posts delivered with the purpose of point building without substance, and not networking or provoking deeper thoughts”, is how he described it in the email. That got my attention, and I am sure many others’, and will hurt the website’s credibility.
Two, this is a semi-ingenious move on Steve’s part to get some attention. As an entrepreneur, what better way to promote without promoting. Take something you are going to do anyway and send an email about it that gets in the heads of people that you may want to work with. I don’t know Steve, but I emailed him with interest after receiving that blast.
The second was from John Podesta. John is the co-Chair of the Obama/Biden Transition Team, and apparently the one in charge of sending out the emails (or at least the name that someone else puts on their emails). I got this email because I had signed up at the new website of the Obama Administration, Change.gov. I encourage all those who have never seen it to check it out. It is still quite bare right now, but very promising.
It is interesting to think about a presidency that will be more in touch with the people. Even if this is all an act, which I don’t think that it is, it’s still a strong step. A president who devotes time to including people and getting involved in online communication, what a concept. Well, we already saw how well they used this sort of internet grassroots promotion in the campaign, now we get to see if they follow through with it during the next 4-8 years.