Big Picture, Simple Execution, Strong Vision

20070514-toyota-logoToyota may move to the number 1 automaker in the world in 2009, replacing GM.  They did this by continuing to see the big picture, work to sell globally, and produce cars that met or exceeded customer demands.  They didn’t use any crazy schemes, remarkable innovations, or cut throat marketing.

Early in its history, Google became the most popular search engine, moving past Yahoo.  They did this by creating a faster, more accurate search engine than we had seen before.  And though this takes a lot of research and innovative technology, it is basically just offering a service that people needed; one that was easier to use.

My point here is that a company does not have to execute any major, outside the box, strategy to succeed.  The most successful, long lasting companies in the world have done one thing consistently: Give customers what they need/want.  Whether it’s Google, Toyota, Apple, FedEx, IBM, or your small business.

So what does this mean for you?

Well, right now it means simplifying your vision to get through the recession.  It means concentrating on one or two things that you do well, and building on them.  Define what your customers need from you and give it to them, no questions asked.  If you do this, you’ll keep clients, it’s as simple as that.

In the future, it means establishing a set of core principles or values that you are going to stick to.  If you believe in offering the latest technology enhancements to your products, don’t cut corners or your customers will call you out on it.  If you believe in following up on your sales with superior service and maintenance, don’t hire weak support staff.  Look at the big picture, see what you need to do to succeed, and do it.  You’ll get in more trouble and take on greater risk by changing philosophies, changing industries, or changing strategies unnecessarily.

And this same idea that works in the business world can work for Barack Obama.

Dear President Obama,

Congratulations, you’ve made it.  Time to get to work.  You’re running the show and the people expect certain things from you.  So make the government work for us, and start to execute the things you’ve promised.  If you give us what you said you’d give us, we’ll love you for it.  If you carry out as we expect, the world can move forward.  Like a strong company, this country will only work with clear vision and leadership, core values and principles, and simple, straightforward execution.

Sometimes innovation comes from doing what’s right, and what is needed.

Zach Heller, “Be Innovation”

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3 Responses to Big Picture, Simple Execution, Strong Vision

  1. Paul Miser says:

    Great Post Zach! Having a focused strategy allows companies to become “experts” in a particular niche or service function. Companies need to, as you mention, look at the big picture and identify what part they can become experts at and innovate until they become that expert.

    As for your letter to Obama. I believe 100% with you but feel that it can’t come from one man. It needs to be a collaboration of Americans banding together. Obama created a passionate “cult-like” following over the past 6 months with communications on an individualized basis. If he (or his cabinet) can keep this personalized communication going and get the backing he needs to make these changes, he will succeed. But Barack Obama, alone, will not be able to fulfill his promises.

    Great Post Zach. Keep it up!

  2. Zach Heller says:

    Thank you Paul. You are very right. My vision of Obama is that of an agent of change. Real change comes when one person can inspire others to act and behave differently. With proper leadership, that holds true to the principles of the masses, we will move forward together.

    Thanks for your input.

  3. watch5 says:

    I really like your informative and knowledgeable website.
    Thanks for sharing with seems not easy for every one so do not forget enjoy our life every time.

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