What Would Google Do? (Book Review)

9780061709715“It’s about seeing the world as Google sees it, finding your own new worldview, and seeing differently.  In that sense, this isn’t a book about Google.  It’s a book about you.”

The first thing that you notice when you start to read the new book from Jeff Jarvis, What Would Google Do, is that this book is going to open your eyes to many “hidden truths”.  By breaking down Google’s philosophy, beliefs, and culture, Jeff shows us everything that has changed in the world since the explosion of the online world.

In exposing everything that Google has done, we can finally start to look at the world through their eyes.  Whereas many media, marketing, internet companies are clinging to ideals and beliefs of the old economy, Google and a few others have redefined what companies can do, how they can behave, and how they can develop.

Page by page, Jeff breaks down the rules that Google has followed to continue to grow and be successful.  And in doing so, he relates how other companies can use the same ideals to take advantage of a new generation of consumers that talk and discuss products and services in an open forum.  And through personal stories, detailed explanations of online activity, and an overview of how the major internet services work, we can see just how important it is for companies to join in the conversation, find niches, create communities, and act to serve the customer.

This is a must read for anyone who wants to further understand the power of the network. As the world continues to change through an ever expansive and open online society, it is vital that you know the rules of the game.  Jeff Jarvis will show you what is changing, where we’re headed, and how you can adjust and prepare yourself.  It is a creative way of looking at the world and will inspire you to embrace it.

You’re turn, what are some other books that do a great job of looking at the world in an interesting way and explaining new ideas?  What inspires you?  Let us know in the comments area below.

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One Response to What Would Google Do? (Book Review)

  1. Moona Liza says:

    What Would Google Do? is not a book about Google. At least not directly. This is a manifesto for the social web. A book arguing for transparency, openness, and collaboration. A book imploring that we think differently; beseeching businesses to hand over control to their clients; to share and innovate; to develop platforms and networks of trust; to encourage discovery and diversity over secrecy and authority; to adopt a mindset of abundance over the scarcity models of the past. Google is positioned as the poster child of this new paradigm, the exemplar of the modern company. And the question, What Would Google Do?, is our call to action. A call challenging our assumptions of what is required to succeed in a world that is increasingly public and interconnected.

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