When Will Google Take Over TV

googletvThe question is not if Google will make it as the dominant Television Advertising company, but when.  And yes, I know that all those defenders of the old world view will debate me on this one.  To tell you the truth, I am looking forward to it.

For starters, I think that the entire television advertising model is on its way out. We already see the need for alternate sources or means of advertising thanks to the power of technologies like DVR, TiVo, OnDemand, and TV online.  Advertising dollars seem to be going to waste more times than not in the tv world.

Secondly, Google has revolutionized the delivery of ads online by controlling the largest network of advertisers and delivering relevant content in all environments.  They are an advertising company, and they are damn good at it.  So why shouldn’t they try their hand at television?

They already started to look at the possibility.  In fact, they set it up so that through your AdWords account, you can set up a commercial that you produced to be aired on stations and in regions that you like.  Google acts as the media buyer in this case and uses a bidding system to decide how often and when the ads will show.

This is a nice start, but give it time and I think things will change a great deal.  First, the price for ads will go down, with a true bidding system in place, owned and operated by Google (and maybe other likeminded advertising companies).  The networks will have to buy into this new system or risk missing out on the last hope of commercial advertising dollars.  Second, I think ads will start to become more personalized and content relevant, just like they have become online.  This makes commercials easier to deal with for the everyday tv viewer.

I believe that with Google at the helm, ads will be more direct, with ways of tracking success like never before.  Spread out the commercials within the show, with more, shorter breaks, and they become part of the viewing experience again.  I think Google can save TV advertising. Do you agree?

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to FurlAdd to Newsvine

8 Responses to When Will Google Take Over TV

  1. Nogz says:

    Nice Post! I too can’t wait to google steps up to the Tv Plate!

  2. I have learned from seminars and books including the rich dad series by Robert Kiyosaki that it is important to identify and focus on income- generating marketing activities. Thus it is important to track which sales arising from which marketing activities. In this way, I will be able to identify which marketing activities are worth focusing. Other than internet marketing, this rule can be applied to any other marketing activities.

  3. LOVE your site, will visit again🙂 Submitted this post to Google News Reader.

  4. Bonnie Lysak says:

    I love watching TV episodes online. Whoever came up with this idea is a genius!

  5. […] me to get back in the game, if only for this one post. Awhile back I posted a blog titled “When Will Google Take Over TV”.  And apparently, the answer is soon. From Mashable yesterday comes a report that Google is […]

  6. That was a fantastic post,I just now subscribed to your rss feed.

  7. Please, can you PM me and tell me few additional thinks about this, I’m genuinely fan of one’s weblog…

  8. watch5 says:

    The perfect!These articles written too great,they rich contents and data accurately.they are help to me.I expect to see your new shareI wonder what other people are saying about this. It would be interesting to know

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: