The good people over at Springwise continue to point out some of the most innovative startups competing for your attention, and today, they had one that really caught my eye.
“In March 2009, Galp Energia launched Galpshare, a carpooling platform where commuters can create a profile, specify their daily route and find others heading the same way. Users can also list their musical preferences and interests (politics, sport, business, etc.), helping them find people they’d enjoy sharing a ride with.”
The most interesting thing to note here is that Galp Energia is the largest oil company in Portugal. It’s strange to think of an Oil company as part of the solution for energy efficiency.
I commend them for stepping up to the plate and designing a service that is forward thinking and helpful. A quick look at the website and you can tell that it is still relatively new, but there are a number of members. The free site could obtain some significant advertisers as the network starts to grow. It is the perfect example of a company innovating outside the boundaries of their current business model to position themselves in a new market and become more sustainable.
Hopefully this is more than just a PR ploy to gain some friendly attention, and they are in this for the long haul. Maybe other companies in a similar situation will start to take notice and deploy similar business strategies.
As more companies see the value in becoming environmentally conscious, we will see a growth in the “green economy” that will help society as a whole.