Email Newsletters: Get them Right

E-mailIf you own or operate a brand, whether it is a big company, a small business, or just your name, email newsletters have become a popular way of adding value for your clients, customers, or friends.

Some popular email newsletters that I receive are the Yoast WordPress News, which gives tips and tricks for using wordpress as a blogging platform; Media Bistro’s daily news feed, which offers journalism news and updates; Daniel Scocco’s daily blog tips newsletter, which does exactly what the name advertises; and the Change.org weekly newsletter, which keeps tabs on key political issues under the Obama administration.

All of these newsletters add value to my day to day life because they keep me informed on things that I am interested in.  When a person or a website tries to cram a newsletter down my throat, I don’t even give it a chance.  I choose no when given the option, or unsubscribe as soon as I get the first email.  The ones that I am subscribed to right now were all recommended to me by friends and people I trust.

Whether or not a newsletter is designed to make money, either through a paid subscription or advertising, it has to add real value.  Put information in there that people would not find any other way.  Add personal tips that you do not share on a blog or on social networks.  For an email to be worth reading, it has to be unique.  I have to feel like I am getting privileged information.

An example of a terrible newsletter is Motley Fool’s “investor newsletter”.  I get it almost every single day, by now it goes to my spam folder.  It usually carries a headline such as “This Stock Will Make You a Millionaire by 2011”.  Then it follows that up with a large amount of copy explaining how they did their research and advertising the paid version of their website, which I am not signed up for.  In the end, it gives you no information about the stock unless you sign up for their monthly payment plan, which I would never do.  This is not helpful, you are trying to trick your readers.

That is the wrong way to do it.  If you operate a website, and would like to explore the idea of an email newsletter, please plan it out beforehand.  Launching it in the wrong way can really get under people’s skin.  Add value that we could not get off of the website already.  Because, if done the right way, it is a great way to expand the brand, explore new revenue opportunities, and create a loyalty among your readers and customers that can not be achieved in many other ways.

3 Responses to Email Newsletters: Get them Right

  1. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  2. watch5 says:

      Once again great post. You seem to have a good understanding of these themes.When I entering your blog,I felt this . Come on and keep writting your blog will be more attractive. To Your Success!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: