Krispy Kreme Contest thats Spreadable

August 17, 2009

krispykremeWe love to highlight companies that are doing something that has the potentially to virally spread from person to person, from website to website, and from network to network.

This time, its the donut industry leader, Krispy Kreme.

Krispy Kreme is holding a contest to find their biggest fans.  Contestants will submit photos with a short caption to explain how Krispy Kreme has made their lives better.  Winners will get a year’s supply of donuts, a trip to Krispy Kreme headquarters, and a chance to design and name their own donut.

The idea of asking your customers to design or build a product of yours is becoming increasingly popular.  And this is a generally new way of doing it, holding a contest for everyone and allowing one winner to design the donut. I think because of that, this contest has the potential to get a lot of attention online.

To view more about the contest and enter to win, visit the website here.


Microsoft/Yahoo Deal Makes Google Stronger

August 12, 2009

Bing-Yahoo-search-engineNot 0nly do I not believe the hype that the deal between Microsoft and Yahoo will hurt Google, I actually believe it has positioned Google to grow even stronger. Why?  Well lets take a close look at the deal first.

Under the terms of the agreement, Microsoft’s Bing will power all Yahoo search sites, and in return Yahoo will sell premium advertising for both companies.  This creates a partnership where each company is using one of its strengths to help the other.  It creates an atmonshpere of no competition among these two companies, essentially making them one company in the search industry, and thus the number 2 competitor to Google in the area.

What the deal does not do is add any more ingenuity or creativity to either company.  What the deal does not do is set up a jointly run division with new talent and new ideas.  It takes the Bing search results, puts them on Yahoo’s sites, and allows advertising to flow freely across both companies’ websites.

Google has come out publicly and welcomed the competition when most people expected them to challenge the agreement, much like Microsoft challenged Google’s own search deal with Yahoo last year.  This deal, like that one, must pass scrutiny by anti-trust regulators.

However, if it does pass, as many expect it to, I think Google has made the right choice not to challenge it.  They will still remain the dominant player in the industry, at close to 70% of all search traffic.  And the combination of #2 and #3 in the industry will make the barriers to entry that much higher. Now, instead of a bunch of small competitors chasing Google, you will have a solid #2 player who will hold off some of the competition that Google should have gotten.

In addition, I think that this deal will send some competitive energy Google’s way.  It will keep them on their toes, make them take a few more chances in their search strategy, and maintain that culture of innovation that has taken them so far.

Of course this is only one man’s opinion.  What do you think?  Is Google better off with Bing and Yahoo on the same team or are they in trouble for this first time in years?


Job Search Needs an Upgrade

August 4, 2009

jobsearchUnemployment is still on the rise in this country and there are certainly an endless list of reasons for that.  As someone who has recently joined that group of people, I feel the need to comment on one major problem that I have been dealing with.

Job searching is stuck in the past and needs a major upgrade.

I have grown up on the internet, and continue to experiment with new technologies every chance I get.  New services and applications are developed everyday.  But for some reason, searching for a job online is still a pain in the ass.

Craigslist, in my opinion, has the simplest listing of jobs there is.  They got it right, for the most part, by making it easy to search, sort and apply to all of their listing quickly.

Here is where the rest of the websites and services that I have tried go wrong.  They make you sign up on their website as a new member before applying.  Some make you fill out pages of information, create an online resume, write a traditional cover letter (that they expect you to use for every application).  And some make you pay for the right to apply to the jobs listed on their website.  Thanks for all the help!

The problem is that the job listings are spread across all of these various sites, HotJobs, Craigslist, LinkedIn, TheLadders, Monster, etc.  There is not one site that has all of them, which is primarily because the employers listing the jobs have a choice.  So if I am looking for a marketing position in New York City, to give me the best possible chance of finding the right jobs to apply to, I have to create 5 different accounts, create new versions of my resume, continue to change and update cover letters, store all the information somewhere so I know what I applied to and how to contact them.

Finally, another major issue with most sites is the ability to sort out the junk from the good positions.  With Craigslist, they need a way to filter out the internships from the full time search.  But you put up with it because they make everything else so easy.  However, the other major websites make sorting through their listings too complicated.  If I search for marketing, I should not be inundated with 100s of sales positions from the same company or recruiter.

What we need is a joint effort by every employer to get all listings up on Craigslist, or a new service that aggregates all the listings and makes applying as easy as clicking on the email address provided.  We have come to a time when this is possible, and necessary.  It’s time for the job search industry to catch up with the rest of the online world.