Krispy Kreme Contest thats Spreadable

krispykremeWe love to highlight companies that are doing something that has the potentially to virally spread from person to person, from website to website, and from network to network.

This time, its the donut industry leader, Krispy Kreme.

Krispy Kreme is holding a contest to find their biggest fans.  Contestants will submit photos with a short caption to explain how Krispy Kreme has made their lives better.  Winners will get a year’s supply of donuts, a trip to Krispy Kreme headquarters, and a chance to design and name their own donut.

The idea of asking your customers to design or build a product of yours is becoming increasingly popular.  And this is a generally new way of doing it, holding a contest for everyone and allowing one winner to design the donut. I think because of that, this contest has the potential to get a lot of attention online.

To view more about the contest and enter to win, visit the website here.

2 Responses to Krispy Kreme Contest thats Spreadable

  1. Kevin Pruett says:

    this is definitely a growing trend in today’s business era. i think it demonstrates how companies are finally willing and able to connect with their customers on a bigger level than just the typical buyer/seller relationship that we have grown accustomed to.

    netflix just held a contest for an updated recommendation engine. whoever could design and submit the best engine won $1mm from netflix.

    i don’t think this trend will die anytime soon, i just hope that companies are doing it for the right reasons, not just a publicity stunt.

  2. watch5 says:

      Once again great post. You seem to have a good understanding of these themes.When I entering your blog,I felt this . Come on and keep writting your blog will be more attractive. To Your Success!

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