Intuit Acquires Mint.com

It’s been awhile since I last posted and I apologize for the absence.  In part it was because I was busy looking for a new job, and in part it was because I became slightly detached from what was going on in my area of interest.

Alas, I am back among the employed after landing a great new job in NYC.  I am the new Marketing Manager over Distance Education Company, responsible for schools like the New York Institute of Photography and the Sheffield School of Design.

And during my absence, a lot has happened in the world.  One thing that I just found out about today that is worth commenting on is the acquisition of Mint.com by Intuit.

Intuit, the company responsible for Quicken, clearly sees the value in adding this highly popular personal finance tool.

Mint, for those of you that don’t know, is a web-based tool that allows you to track all of your personal finances from one place.  You can add all of your various accounts, take care of bill paying and budgeting, and even use tools to help you better prepare for the future.  Since it’s founding in 2006, the service has grown rapidly, with new services and features added almost monthly.

In the email I received this morning as a Mint member, I was informed that the acquisition will not directly affect the service I receive as much as it will help to grow Mint’s coverage and popularity more quickly and efficiently.  Sounds like a strong play for both companies to me.  As more and more people shift their daily tasks to the web for ease, companies like this will flourish.

One Response to Intuit Acquires Mint.com

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