Post is not a company that you would expect to innovate much. Their variety of cereals are very standard and they make a nice profit putting out the same products that they have put out for years. They recently played on that by releasing this commercial, exclaiming that “We put the NO in innovation”.
I would argue that Post has probably made some big changes over the years in terms of production and distribution, perhaps even in corporate structure and ethical standards. I don’t know if any of these can be called real innovative moves, but change is necessary to keep up with the times. I get the whole “we don’t change our products because they are already what consumers want” message, but let’s not call an end to progress and innovation altogether.
All in all however, it’s a pretty decent commercial.