There are a lot of people in this world who can call themselves marketers. Marketing has been a term that has expanded to cover many facets of any business. You can market your ideas, your business, your products, and even yourself. Yet the word marketing is still seen by many as an extension of sales, and, therefore, a label that we try to avoid because it brings to mind the old idea of the door to door or used car salesman. We, as marketers, have fought hard against that stigma, continually trying to redefine what marketing is.