April 26, 2010
A national tv commercial used to be an effort in branding. It used to be the only effort in branding that really existed. And it was in a time when “branding” as a marketing concept didn’t really exist.
Today, branding exists in every facet of your company. And one of the major features of a good brand is that there is one succinct message being communicated to the public. Commercials, websites, online ads, phone conversations, emails, etc. all communicate the same thing, the same dedication, and the same vision.
To read the full blog post, head over to the GaWrilla Blog.
April 6, 2010
If you’re in business to make money, you need customers. And if you have customers, there has to be some form of communication between you and your customers. Hey, even if you fail to get customers, you are communicating in other ways to those people you had hoped would become customers.
Either way, your communication style goes a long way toward developing your brand and garnering loyal customers. Any interaction with a customer, no matter how minor, is important. This is because it’s the one time that your customers get a chance to feel like they are having a conversation with the company they are purchasing from. It will tell them who you are, and either reinforces the fact that they want to be in business with you, or helps create a divide between you and them, eventually ending with another lost customer.
To read the full post, hop on over to the Gawrilla Marketing Blog.