A national tv commercial used to be an effort in branding. It used to be the only effort in branding that really existed. And it was in a time when “branding” as a marketing concept didn’t really exist.
Today, branding exists in every facet of your company. And one of the major features of a good brand is that there is one succinct message being communicated to the public. Commercials, websites, online ads, phone conversations, emails, etc. all communicate the same thing, the same dedication, and the same vision.
To read the full blog post, head over to the GaWrilla Blog.