Same Zach Heller, Better Place to Find Me

April 12, 2011
Zach Heller

Zach Heller

Though I may continue to update this blog on a less frequent basis, I wanted to alert all of you to check out my new blog over at

I’ve found a new home on the Squarespace platform which has allowed me to reinvigorate my passion for blogging and for marketing.  I’ll be updating the blog frequently with information about marketing, small business, etc., similar to the material that has brought you here.

I encourage you to check it out, “I” of the Consumer, and subscribe today!



Most Bloggers are not Most Bloggers…

November 30, 2010

In fact, there is not one single blogger out there that I have ever heard of or come across that is most bloggers.  Everyone has their own individual voice, regardless of what it is you write about or write for.  I read a number of technology blogs, and just because a story is covered by both Mashable and TechCrunch, does not mean its only worth reading one or the other.  In fact, most times you will get a better view of the story if you read both.

So when I see headlines or surveys or reports that try to group bloggers into specific groups and note that there are only a few types of people who blog, it worries me that people still don’t really get it.  Blogging has been around for some time now.  It’s an established platform, not an emerging one.  People have used blogs to spread news, create buzz, sell products, tell stories, make friends, save people, raise money, and teach you how to blog.

Blogging is no longer new media.

Is it December Yet?

November 29, 2010

Don’t call it a comeback.  Innovation is never dead. And neither is this blog.

And now this, 50 Tips for Successful Innovation.

The New Marketers (via GaWrilla)

March 26, 2010

There are a lot of people in this world who can call themselves marketers.  Marketing has been a term that has expanded to cover many facets of any business.  You can market your ideas, your business, your products, and even yourself.  Yet the word marketing is still seen by many as an extension of sales, and, therefore, a label that we try to avoid because it brings to mind the old idea of the door to door or used car salesman.  We, as marketers, have fought hard against that stigma, continually trying to redefine what marketing is.

To read the full post, click here and check out the new company, GaWrilla.

Blog Spotlight: Open Forum Offers Great Advice for Small Business Owners

July 29, 2009

logo_OPENSmall business owners are always looking for new ways to save money, market their products, talk to potential customers, find investors, etc.  Because the task of running a business is so vast, there are literally hundreds of things to take care of.  And if you can get some advice on how to handle just one of those things, it can be a great help.  And many businesses, consultancies, and experts have made a lot of money offering that type of advice for years.

When American Express decided to target small businesses, they created OPEN.  American Express Open offered new credit card services specifically designed to give small business owners what they were looking for from a credit card.  But they didn’t stop there.

More recently, American Express created the Open Forum, a blog of sorts to offer all types of information that entrepreneurs are looking for in one easy place.  The Open Forum brings together experts from many different fields, and gives straight to the point advice on such things as hiring, investing, marketing, innovation, and saving money.  Anything a business owner would want to learn is most likely sitting there waiting to be found.

They categorize their content into 7 main headings; innovation, technology, managing, marketing, lifestyle, money, the world.  It is easy to find the information that you are looking for, or just browse to see if you find anything interesting on that particular day.

This is a genius move by American Express, as it allows them to enter the social media space with a valuable offer that is perfect for their target market.  It also connects them with experts from across the business and financial world to give credibility and valuable content.

For any small business owner out there who has not checked out what the Open Forum has to offer, I recommend doing it now.  They have done a lot of work to the website recently, and they continue to produce even more valuable articles.

Some Rankings that Made My Day

July 1, 2009

As a blogger, it always nice when someone finds a way to highlight you.  It means that you are reaching people, that you are gaining respect, and that the knowledge you are trying to spread is being heard.


Yesterday I was directed to this site.  It is a blog ranking site and one of the categories that they ranked is Innovation.  So I gave it a look.


And sitting there, amongst a number of other great blogs, some of them far better known then mine, was Be Innovation.


Some Highlights:


Overall Ranking – #48

Rank by RSS Subscribers – #9

Rank by Monthly Visitors – #18

Rank by Incoming Links – #37

Rank by Technorati – #22


Thanks for reading and getting this blog some attention.  I appreciate it each and every day.  Post by post, I’ll continue to climb the lists.

Heritage of Innovation Podcasts

June 25, 2009

HP-LogoThis morning, I was informed of a series of Podcasts entitled “The Heritage of Innovation“.  The podcasts will feature interviews with employees of Hewlett Packard discussing various innovations and creations from over the years.

The first in the series is an interview with Dave Cochran, the product manager of the groundbreaking HP-35 calculator.  This was the first calculator that could perform all the functions of a slide rule, and it could fit in a pocket – an achievement that was incomprehensible at its time. Dave shares a lot of experiences and anecdotes about his work with Bill Hewlett and David Packard, along with stories about other team members including Steve Wozniak.

Take a moment to check them out here.