August 24, 2008
I talk a lot about companies changing the world through innovation. I discuss different ways that companies are working to move forward. And I offer suggestions on things you can do in business and in life to follow suit. But the truth is, there are a lot of companies out there that are not following that principle. There are a lot of companies out there that really don’t care about the common good of the people they serve. They are money hungry, greedy organizations run by corrupt leaders who couldn’t care less about society as a whole.
When a food producer tries to deny the spread of a disease or bacteria instead of owning up to it and doing something about it, they are being ignorant. When a car company puts out a faulty model that does not keep its drivers as safe as they should, they failed to see the big picture. When a toy retailer chooses to sell cheap products made in poorly run factories, exposing their customers to dangerous materials, they are choosing money over human beings.
It’s sad but true. But, as consumers, we have a choice. We can seek out the companies that are doing good. We can discover products that are more healthy and use them. We can so to greedy companies and yes to those that give back some of the profits to help those less fortunate.
It’s time to find a cause. It’s time to step up and be counted. Innovation does not start at the top. It starts with you, the consumer. Because most companies in this world won’t do anything they don’t have to. If you buy their products, they won’t change a thing, even if it hurts the masses. So be a driver of change by choosing the right companies. We all have a choice, help make the right one.
June 20, 2008
Innovation is all about the guts to inspire change, and the guts to actually change the way you do things yourself. Whether it is in a big company, at a small startup, or in a political election, change is a powerful word. It is even more powerful of an idea.
Sometimes change comes from the top down. Sometimes it comes from the bottom up. But I think the best kinds of change are two-sided. It takes the people to initiate the change, and then the people that follow them. It takes someone to change the way something is done to get people to change the way they do it. And it takes the people to do something differently, to get someone at the top to provide them a means to do it differently.
The change agents are those people that will openly try to change things. They put themselves out in the public eye and talk about how differently things could be. The changers are those that will follow them. Changers are the people that are so inspired to actually put words into action. In Barack Obama’s campaign, we proclaim him to be a changer. When really, it takes the people that believe in him to actually get things done. If no one believed in him, the change he talks about would never happen.
When a company changes the way you buy products, it takes the consumers that believe in the new system to make it work. When people decide they want a new way to get information, it takes someone at the top to deliver it to them. It is a give and take game that ends in innovations on a grand scale. Don’t look for one person to change the world, because although change agents can make us believe, it takes the efforts of the masses to create a real difference…