There is a local brewery near my home town in New Jersey that continues to email me. Here is the story behind that email.
I went with a friend to the brewery, which offers a small casual style bar where you can come in and try to featured beers. There were a few small groups of people there, the servers were friendly, and they love to talk about beer.
As we were leaving, we were offered the chance to join a mailing list by simply our email address on the bottom of our check. I was happy to do so.
Now, whenever they plan a new event, or come out with a new brew, I get an email from them telling me all about it. It is a short email, usually one paragraph in length, that gets directly to the point. And they don’t email me when they have nothing to say. It’s perfect. And even though I no longer live in the area, I continue to stay on the email list because I visit from time to time.
It’s that simple. If you are a restaurant, a bar, a retail store…anything where people might visit you again and again, why not have a mailing list like this. The cost to do so is minimal, and the reward can be huge. It allows people to keep up to date with what you are doing without harassing them when they don’t care. It can increase customer loyalty, meaning that more of your customers will give you repeat business. And guess what, they will probably bring their friends in too!
Even this blog offers Email Updates to anyone that wants them.