One Team, One Message, One Brand (via GaWrilla)

April 26, 2010

A national tv commercial used to be an effort in branding. It used to be the only effort in branding that really existed. And it was in a time when “branding” as a marketing concept didn’t really exist.

Today, branding exists in every facet of your company. And one of the major features of a good brand is that there is one succinct message being communicated to the public. Commercials, websites, online ads, phone conversations, emails, etc. all communicate the same thing, the same dedication, and the same vision.

To read the full blog post, head over to the GaWrilla Blog.


Create Unique Customer Interactions (via Gawrilla)

April 6, 2010

If you’re in business to make money, you need customers. And if you have customers, there has to be some form of communication between you and your customers. Hey, even if you fail to get customers, you are communicating in other ways to those people you had hoped would become customers.

Either way, your communication style goes a long way toward developing your brand and garnering loyal customers. Any interaction with a customer, no matter how minor, is important. This is because it’s the one time that your customers get a chance to feel like they are having a conversation with the company they are purchasing from. It will tell them who you are, and either reinforces the fact that they want to be in business with you, or helps create a divide between you and them, eventually ending with another lost customer.

To read the full post, hop on over to the Gawrilla Marketing Blog.


The New Marketers (via GaWrilla)

March 26, 2010

There are a lot of people in this world who can call themselves marketers.  Marketing has been a term that has expanded to cover many facets of any business.  You can market your ideas, your business, your products, and even yourself.  Yet the word marketing is still seen by many as an extension of sales, and, therefore, a label that we try to avoid because it brings to mind the old idea of the door to door or used car salesman.  We, as marketers, have fought hard against that stigma, continually trying to redefine what marketing is.

To read the full post, click here and check out the new company, GaWrilla.