Earth Day Message: Businesses Need to do More

April 22, 2009

earth-transparent1April 22, 2009 is Earth Day. This is a day when we all should remind ourselves that innovation is not only about making more money and helping more people, but truly about thinking outside the box and creating newer, forward moving strategies.  Going green and helping the environment in business is a great way to kick off your innovation discussions this year.

To help get you started, here are a few blogs that focus on Green Business practices that should inspire you to change the way you think about the environment.  This will show you that there are a lot of businesses out there that are starting to do the right thing, but so many more have to join them in order to make a difference.

http://www.greenbiz.com/
GreenBiz is a great resource.  Reading this blog on a daily basis will show you what companies, large and small, are changing to put themselves in a better position to help the environment.  Included are stories on innovative new business practices, “green” jobs, and energy and climate data.

http://www.futureofbusiness.info/
Future of Business is a blog which features some fantastic videos and interviews with professionals in the green business landscape.  It is a great place to find out what we can look forward to in the area of environmental innovation, and what companies are planning on doing to go green in their business ventures.

http://www.cleantechblog.com/
The Clean Tech Blog is a good source of information related more specifically to alternative energy and clean technology innovation.  With posts ranging from Government policies to international updates, this blog gives you a good mix of important information when thinking green.

http://got2begreen.com/Got 2 Be Green is a very interesting green blog that I was referred to by a friend.  I have been an avid reader for quite some time.  They offer everything from lifestyle advice to charity features to green events that are coming up all around the world.  I recommend that anyone interested in the spread of the environmentally friendly lifestyle check out this site.

And finally, a little self promotion.  I am the main contributor to a legal blog called The Legal Beat over at http://www.lawline.com/blog.  We have put together a series on Going Green for Lawyers, with a focus on a more environmentally friendly legal community.  We offer various tips for lawyers and law firms to implement in their day to day practice of law.

The world is changing, and that means you have to change with it.  Businesses have a moral responsibility to help move us forward as a people.  You can start by helping the environment one day at a time.

Happy Earth Day!

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Energy Chief and Climate Czar: Time to Step Up

December 11, 2008

global-warmingSo Obama reportedly has named Steven Chu, a Nobel Prize winning physicist, to be his Chief of Energy.  And after being turned down by Al Gore, has selected Carol Browner to be his Climate Czar.  This will be the most important department of the cabinet in the coming years.  Let the debate begin.

Obama has stated that fighting Climate Change and Energy Crises would be a top priority of his administration, a topic that has never gotten the attention it requires.  He said that he would devote $150 Billion over ten years to clean energy technology research and development.  And these two positions will be the topmost voices on where and how we spend this money.

Climate Change and Energy are the most important challenges that face this country right now.  The economic crisis is bad, but we have been there before.  Though it will take a while, things well shake out, and we will get back on track.  Don’t start thinking that the world is falling down around us.

Global warming is something that is affecting the entire planet in a way that we have never seen before, something that, without our attention, will continue to get exponentially worse.  There have been major advances in technology that will allow us to potentially reduce the negative affects we have on the environment, but many more are needed.  We have to continue to raise interest and awareness, continue to develop infrastructure, and continue to invest in new ideas and innovations that allow us to move forward in this area.

The pressure is on the Department of Energy to step up and deliver from day one of the Obama Administration.  As a country, we cannot allow them to hesitate.  We must demand that they experiment with new technology, invest in new ideas, try new things, fail, and try again.  The time is now, and the US has to begin setting an example for the rest of the world to follow.  And guess what, all those people that think this issue is not as important as the economy may want to consider the positive impacts that growth of new energy technologies will have on jobs, trade, and investment.

Remember, Steven Chu and Carol Browner won’t have all the answers.  Give them your ideas, and get your voice heard at Change.gov.

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Why Shouldn’t We All be Green?

October 2, 2008

Every company is going to be a green company. That would be asking a lot. But are we asking enough?

What if every new business created had to do one thing that was good for the environment? What if every public company had to donate a certain percentage of revenues to green organizations? What if advertising agencies had to have a certain percentage of green clients?

Is it too much to ask that we hold people accountable for their public actions? No company is going to sit there and say that they don’t care about the future of our planet. So why don’t we put measures in place to help them along? Let’s set some guidelines.

What if gave incentives to research new technologies? Why don’t we pay companies who are truly sustainable? What if we did not allow companies to obtain patents unless they met certain green standards?

A friend of mine told me a business idea that he had yesterday. It was basically taking an existing model and relating it to the green movement, in essence making money by helping businesses that have met certain environmental standards. “Great idea,” I said.

Is it too much to ask companies to take some initiative? Is it too much to ask to take steps towards a cleaner future?

I don’t think so.


Code Green

September 15, 2008

This is an unplanned post that has suddenly become important to me.  I received the new book I ordered from Amazon earlier this afternoon by Thomas Friedman.  The book is called “Hot, Flat, and Crowded: Why We Need a Green Revolution and How it Can Renew America”.  This best seller has been generating some buzz among its readers as the popular New York Times columnist releases his follow up to his best selling book, The World is Flat.

I ordered it after a recommendation on Seth Godin’s blog and I am happy I did.  Since opening the cover I have not been able to put it down.  Though I am only three chapters in, I can see why this book is getting so much attention.  Friedman’s raw presentation of the facts mixed with expert opinions and cutting edge thinking builds with every page.  This book has the potential to be a defining book of the times, as the thoughts and ideas presented challenge the very way we live.

Yesterday I wrote about America’s potential place in the global economy, and really the mindset that we have to take on to rebuild our country and thrive again.  This book hits on those points hard, with one of the main messages coming across as part warning, part challenge, and part hope.  Friedman paints us as a society whose lifestyle and policies have done all but ignore and deny the biggest problem facing our planet, but as a society with the ability within to lead the way back.

His brilliant commentary on historical events and turning points that have led up to today only fuels the hopeful empowerment that he delivers page after page.  As Americans, what we need to do is admit that we have all been part of the problem, then work to solve it.  Don’t be so cocky as to ignore the issues, but be cocky enough to believe we can fix them.  Because in the past, any time we united for a common cause, we came out on top.

This book is the most recent addition to my recommended reading page.  It calls on innovation from every perspective, and a must read for anyone wishing to move this country forward.