November Wrap-Up: Most Popular Posts

December 1, 2008

December is upon us.  Another month of innovation lies ahead.  Hopefully everyone had a great holiday weekend and found much to be thankful for.  Below are the blogs that Be Innovation readers were thankful for.  Here are the top 3 most popular posts from November.  And remember, the best way to keep track of all the top posts from Be Innovation is to subscribe to receive email updates.

1.    Mobile Battles, Monetization of the Social Web, and Risk Taking
This post discussed a variety of news items from the technology world.  It is important to note that the battle to control the mobile web is upon us, and all the competitors will try to use this holiday season to gain an edge.  This month is about taking risks, and for retailers, it is important to stand out and be different in order to gain holiday shoppers. Read the entire post here.

2.    The 3 “S” Formula to Innovative Viral Marketing
This was the most popular post of the month.  The 3-S Formula garnered attention from a variety of marketing blogs and experts.  Though it is very basic, it is important to note that viral marketing does not just happen on its own.  The very best in the business know this, and do everything they can to allow the word to spread.  Stand out, Spread the Word, and Serve Your Customers. Read the entire post here.

3.    Innovations in Shopping Make Your Life Easier
It seemed very sensible to post a shopping blog before the holiday, and then repost it here on “Cyber Monday”.  Many other blogs have similar recommendations for holiday shopping online.  This post offers a number of websites and services that make shopping online easier and hassle free.  I have tried all of them and find that each one offers something unique and worthwhile.  Read the entire post here.

A final note to retailers: This is it.  This is the month that your entire year comes down to.  Time to stick whatever notion of value you have out the window and do whatever it takes to service your customers.  Holiday shoppers are extra cautious about price this year, and you need to do something to stand out in their eyes.  No longer can you avoid price competition.  Why not do something creative to garner some trust with holiday shoppers.  Offer exclusive memberships, return customer discounts, free trials and gifts, special online discounts to avoid the in store hassle.  Many retailers will lose out this month, but the best of the best, most innovative and creative retailers, will win big.

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Take a Day for Innovation

October 8, 2008

In a small business, it is common to caught up in the little details that dominate your day to day activities. Routines get built up, small projects take longer than expected, and you end up stuck doing the same things day in and day out. That is why it is necessary to take a day, or at least a few hours, from time to time to think outside the box. And what better day to do this than a holiday.

There is something that we are doing at my company that I wanted to share with you as a suggestion. On Columbus Day, which is this Monday, instead of taking the day off, we are having an “Innovation Day”.

On Innovation Day, we will stay away from the phones. We will stay away from the computers. We will stay off of our email. We will not break out the task list and go through the details of every tiny project we have to work on.

Instead, we will spend the day in solitude or in work groups, and brainstorm. The goal of the brainstorm is that there is no goal. This offers a chance to speak and think freely about the business on a larger scale. It gives people the chance to voice their opinions about where we have come, and where we should be headed. And it allows time to focus on NEW projects and ideas that could be put to use in the near future.

On a day when most people will be taking off or getting caught up on the little things, we will be innovating. And scheduled innovation time is always a good thing, because even if nothing big comes from it, it inspires and energizes a group of people to think about things a little differently. And that is good for a company of any size.