Google Alerts are a great way to stay up on news on any topic that might interest you. What a Google Alert does is take any new blog posts, news articles, or web pages that mention a word or phrase of your choice, and email it to you directly.
For example, I receive daily emails on anything new for “Zach Heller“, “Be Innovation“, and “innovation blog“. This helps me keep track of topics that I am interested in writing about, as well as stay up to date on anything the web has to say about me.
For entrepreneurs, these alerts can help you keep track of any new updates in your industry, anyone speaking about your company, or any deals your competitors may be offering, without having to do any of the research. For example, you can set an alert for the industry name that you are in, one for each of your competitors names, and one for your company name. Then you will start receiving emails on a daily basis with any new information on those topics.
It’s that simple, and it can really help you stay on top of your game. The last thing you need is for some important piece of information to be out on the web and you don’t ever take the time to look for and find it. And trust me, any time someone has something to say about your company or brand name, its important.
To set up your alerts today, go to http://www.google.com/alerts.