“The citizens of Gotham deserve a new class of criminal, and I’m gonna give it to them,” uttered Heath Ledger (The Joker) just before the final scene of the new Batman movie, The Dark Knight. He makes this comment about the state of the so called bad guys in Gotham being too obsessed with money that they miss the whole villainous point of being evil.
This is not a movie review, nor is it comment on villains. It’s about innovation from another point of view. The batman comic, tv show, and movie series has been a staple of comic lore for decades. But just like any other large “organization” that has been around for some time, the mystique began to fade. People were losing interest as quality began to falter. It was judgement day for the long-standing enterprise. Either innovate, or fall to the wayside.
Along comes co-writer/director Christopher Nolan, with a new vision of the heroic series. He took everything about the famed tale and turned it on its side. He changed the way we thought about heroes and villains. He put the story of batman into a realistic world where good and bad are cloudy and difficult to judge. And in doing so, he revived a dying brand.
When something gets mundane, and people begin to lose interest, something drastic needs to happen. Change can be difficult, but it is the only way to revitalize dying products, services, brands, companies, etc. Christopher Nolan saw that, innovated, and succeeded.
Imagine Batman is a corporation, and Nolan is it’s new CEO. Quite the turnaround. Sometimes you have to change the way you think about a brand to see the opportunities that lay ahead. Open your mind to alternative points of view and let the creativity begin all over again.