Small business owners are always looking for new ways to save money, market their products, talk to potential customers, find investors, etc. Because the task of running a business is so vast, there are literally hundreds of things to take care of. And if you can get some advice on how to handle just one of those things, it can be a great help. And many businesses, consultancies, and experts have made a lot of money offering that type of advice for years.
When American Express decided to target small businesses, they created OPEN. American Express Open offered new credit card services specifically designed to give small business owners what they were looking for from a credit card. But they didn’t stop there.
More recently, American Express created the Open Forum, a blog of sorts to offer all types of information that entrepreneurs are looking for in one easy place. The Open Forum brings together experts from many different fields, and gives straight to the point advice on such things as hiring, investing, marketing, innovation, and saving money. Anything a business owner would want to learn is most likely sitting there waiting to be found.
They categorize their content into 7 main headings; innovation, technology, managing, marketing, lifestyle, money, the world. It is easy to find the information that you are looking for, or just browse to see if you find anything interesting on that particular day.
This is a genius move by American Express, as it allows them to enter the social media space with a valuable offer that is perfect for their target market. It also connects them with experts from across the business and financial world to give credibility and valuable content.
For any small business owner out there who has not checked out what the Open Forum has to offer, I recommend doing it now. They have done a lot of work to the website recently, and they continue to produce even more valuable articles.