Krispy Kreme Contest thats Spreadable

August 17, 2009

krispykremeWe love to highlight companies that are doing something that has the potentially to virally spread from person to person, from website to website, and from network to network.

This time, its the donut industry leader, Krispy Kreme.

Krispy Kreme is holding a contest to find their biggest fans.  Contestants will submit photos with a short caption to explain how Krispy Kreme has made their lives better.  Winners will get a year’s supply of donuts, a trip to Krispy Kreme headquarters, and a chance to design and name their own donut.

The idea of asking your customers to design or build a product of yours is becoming increasingly popular.  And this is a generally new way of doing it, holding a contest for everyone and allowing one winner to design the donut. I think because of that, this contest has the potential to get a lot of attention online.

To view more about the contest and enter to win, visit the website here.


The 3 “S” Formula to Innovative Viral Marketing

November 10, 2008

Remember the days when just having a website was enough to make a name for yourself on the web. The companies that put information online were ahead of the game. No interaction, just text and images, just information and a phone number to call, and you win.

Bad news, those days are long gone. Too many companies don’t get that. They don’t understand what they are doing wrong. “We have a website, it works fine, why isn’t anybody coming to it?”

Nowadays, the market is so crowded when you get online, that you have to put in some real effort to get the attention that you are looking for. Every website is designed for a different reason, but one thing they all have in common is that they are hungry for traffic. How do you get that traffic?

The 3 S’s of viral marketing that I have come up with are very basic ideas that companies and talented individuals have been using to help develop their online brands. You have to Stand Out, Spread the Word, and Serve the Users.

  • Stand Out – These days, different is good. You have to be unique to get noticed. Seth Godin will tell you that if you aim to do everything, you’ll be nothing. Focus on the things you can do best, and do them to the n’th degree. Stick to one message, stick to one service, and make sure people see that.
  • Spread the Word – Viral marketing is all about the spreading of a message, or an idea. If you stand out, people will talk about you. Your job is to make the flow of the conversation easy. Blogs, forums, discussions, wiki’s…these are all ways that people will be talking about you. Interact with them, give users and “journalists” a voice. SEO and search marketing will always help. If you have something unique to say, people will hear it.
  • Serve your Users – You have to give the people what they want. Learn and understand why exactly they are coming to your site. If they come for the latest news in the tech world, give them more of that. Make it fun for them, and don’t waste their time with other things that you think are cool. Listen to them, help them, serve them 100% of the time. They will love you for that.

Kevin Pruett over at will agree that for websites to be “sticky” they have to be well done, serve a simple purpose, and stand out. Use the 3 S’s as a guide to start to reform your online habits. Traffic is not going to find you, go out and make things happen. In the online world, if you are sitting still, you are way behind.