Video Sharing, Hulu Advertises It

May 4, 2009

Hulu is making big moves to become the most prominent online video website.  Following up news that they had officially become the 3rd most popular video site on the web, Disney joined co-founders NBC Universal and News Corp., taking a 30% stake in the growing company.

hulu-logoHow are they growing so fast in a crowded space, where online video has been dominated by prominent players, including Google’s Youtube?  It’s actually pretty easy.  Develop a quality product that offers different content, that has previously been hard to get.  Sign exclusive partnership deals with content providers.  And market it well.

Hulu, unlike a lot of social media companies, has spent a great deal of money on Television advertising.  By combining fun commercials with big celebrity names, they have successfully tied in the commercials to an overall marketing campaign that aims to turn Hulu into the #1 video site out there.

Thier most recent addition to the “We’re Aliens” commercials was featured in this blog post on TechCrunch last week.  It shows “alien” Dennis Leary discussing the ability to share videos on Hulu anywhere on the web, tapping right into the whoe theory of social media and viral marketing.

This creative campaign has turned heads, and along the way has turned internet users into Hulu extremists.  The website has amassed a large following, and the future looks very bright.

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Where are the Limits?

August 7, 2008

It seems that the internet has opened up a world of possibilities so limitless that we have yet to even grasp the complexity of what we’re entering into.  In a business sense, the web is changing everything.  From the moment that Amazon.com opened an online bookstore with what seemed like an unlimited number of titles, things started to change.  It is easy to see where this could take us, but difficult to understand it at the same time.

Traditional brick and mortar stores that have built a reputation on what they know are dying.  They fight and scratch and claw at the internet moguls to try and steal back what they used to own.  And yet they know that they can’t do anything about it.  They can’t change, much less influence, anything about the “new economy”.

In a social sense, the web has connected people, and will continue to connect people, in ways that were never before possible.  If you have the time, I would invite you to check out this video of a presentation by Michael Wesch about YouTube/Web 2.0 communities.  It is a powerful commentary on where we are, and where we are going as an online society.

It is strange to think that the rules are changing every day.  But with the internet, nothing is constant.  There is nothing that is out of reach, and nothing that cannot be created.  In a world without limits, who can tell you when to stop.  Innovation is at it’s height right now.  But it will be higher tomorrow.  Each new day will be the peak of innovation in the history of the world.  So what are you doing about it?