Same Zach Heller, Better Place to Find Me

April 12, 2011
Zach Heller

Zach Heller

Though I may continue to update this blog on a less frequent basis, I wanted to alert all of you to check out my new blog over at

I’ve found a new home on the Squarespace platform which has allowed me to reinvigorate my passion for blogging and for marketing.  I’ll be updating the blog frequently with information about marketing, small business, etc., similar to the material that has brought you here.

I encourage you to check it out, “I” of the Consumer, and subscribe today!



One Year Gone — June 12th Returns

June 12, 2009

cupcake1One year ago today a movement started.  One year ago today the words were uttered for the first time, Be Innovation.

It’s June 12th, 2009, marking the one year anniversary of this blog.  A lot has happened over the past year as the theme and purpose of this blog continues to grow and get stronger.

Thank you for taking the ride with me.  I hope you will continue to read as I continue to write.  I hope you will continue to believe in real change, on every level.  We can continue to spread the word of new and innovative ideas that can affect the whole world.

Invite your friends and colleagues to join us as we move into the second year and beyond.  Subscribe to receive updates via email, or add Be Innovation to your blog reader.

I wanted to end this post with links to five of the most popular posts from my first year of writing, as well as a link back to the first post published one year ago today.  Thanks again!

1.   What Could You do with 200 Million Users
2.   From Simple to Complex and Back Again
3.   13 Ways to Make Google Adwords Work for Your Business
4.   Don’t Get Caught in the Recession Trap
5.   If You’re Selling Something, then SELL It
6.   Be Innovation (The 1st Post)

Where We’ve Been, Where We’re Going

March 30, 2009

I decided to close this month with a recap of some of the most popular posts thus far in 2009. It has been a solid three months on Be Innovation, as we have seen traffic continue to rise on a weekly basis.  Daily visitors are up 400% from what they were in December, and I have tripled the number of subscribers I had at that point.

I appreciate all of my readers, and especially thank those of you who have joined in the conversation, either through guest posts, emails, or comments.  I hope you continue to do so as we work to provide new and fresh content all the time.

For those who may have missed out on some of the most popular and discussed posts of this year, here is a short recap:

  1. Lend a Finger – This was a very meaningful post to me marking my father’s birthday one year after he passed away.  I discussed the need for charity and the fact that in today’s world, it does not take much to give back and help others.  The response I got (ie. retweets, emails, donations, linkbacks) was incredible.
  2. 13 Ways to Make Google Adwords Work for You – Many companies are taking advantage of Google’s advertising program to make money online.  However, the majority of advertisers are wasting money because they don’t pay attention to some simple steps you can take to increase your Adwords ROI.  Follow these 13 strategies and I guarantee better results.
  3. Hire a Social Media Manager and Start Talking – This post related to news that many companies had started using social media to interact with customers.  Though this is a good thing, and a trend that should continue to grow, there are ways that you can approach the social web to make the whole experience more worth your while.
  4. Steve Jobs to Take Over at GM – TechCrunch ran an article with an open letter to President Obama, explaining that if the auto industry is to regroup and revitalize itself, they should look to innovative leaders like Steve Jobs.  I posted a follow up with thoughts and explaination, backing the controversial article.
  5. Where is our News Going? – This post was interesting, because when I wrote it I was not sure what kind of response it would get.  It is a commentary about the lack of power that major news organizations have nowadays, and some possible suggestions that many people have offered and questioned that could help out those news organizations looking to move forward.

Moving forward, I hope to continue at the pace we have built up over the first three months of the year.  I will continue to post 3-4 new articles each week, and welcome all guest posts.  Just email me your ideas and we can get started.  Thanks again to all my readers and subscribers.

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